Lan Kwai Fong Hotel @ Kau U Fong is an award-winning boutique hotel in Central Hong Kong. Our boutique hotel’s rooms and suites are exquisitely appointed with oriental décor, offering guests a touch of Asian hospitality.
(Senior) E-commerce Marketing Officer 2019-03-15
Assist Reservation Manager / Director of Sales in optimizing up sell messaging during guest reservation cycle.
Monitor and assist the Reservation Team in ensuring rate parity throughout all electronic distribution channels.
Provide monthly reports on website KPI to the management team of the hotel and the regional and corporate offices, including brand web contribution as % of rooms revenues.
Create and implement promotional content for special offers and packages, in coordination with the hotel's Digital Marketing Manager and Director of Sales.
Ensure website content (picture & text & mobile website) is always up to date in all languages available.
Review the ranking of the hotel website on search engines, and update the hotel website with relevant search terms and adequate keyword frequency to ensure that the hotel website gets the best possible natural page rank in the languages available.
Ensure brand and marketing messages on electronic channels are consistent with overall marketing activities (i.e. special promotions/offers etc.).
Analyze the website user behavior, site performance, source of referrals, etc; and act accordingly.
Analyze the website production (bookings) reports available from website statistical package and/or from the hotel's Opera property management system.
Minimum 1 years’ relevant experience, preferable in Hospitality industry, experience in Front Office or Reservations is an advantage.
Diploma or above in Hospitality management, Marketing or related discipline with strong e-commerce knowledge
Candidate must be proactive, energetic, creative, attentive to details and responsive to changes
Excellent communication skills in both written & spoken English and Mandarin
Good organization skills and attention to details
Proficient in Microsoft Office such as word, excel and PowerPoint
Working knowledge of SEM and major social platforms (Facebook, Instagram, YouTube, etc)
**Less experience will considered as E--commerce Marketing Officer**